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Beauty Industry, Beauty Launches

Eco Lips Launches Organic Lip Balm In Refillable Packaging

The new lip balm package is eco-friendly and made from recycled plastic.

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By: Marie Redding

Senior Editor, Rodman Media

Eco Lips has launched a new organic lip balm line in refillable packaging. It’s called POGO, and being promoted using the hashtag #putongoout.

The container is a 2016 AmeriStar award winner, and made from repurposed plastic. The patented lip care system is designed to be refillable.

Jane Merten, Eco Lips’ VP of sales and marketing, said: “Landing the design for a lip balm delivery system that aligns with our company ethos was paramount. Versatility, individualization and refillability were key as we continue to innovate within the lip balm category.”

Product Line-Up

The organic lip balm line includes Apricot Peach, Iced Iced Berry, Mint Mint, Nothin’ At All (Unscented), Split Banana, and True Vanilla Bean.

The entire line is USDA certified organic, Fair Trade Certified, gluten free, cruelty free and made with 100% renewable energy offsets. Suggested retail price is $3.99, and it is currently available in select Target stores, all Hy-Vee grocery stores, and online at www.pogobalm.com.

POGO will also be available nationwide in ULTA, Vitamin Shoppe and other natural products retailers this fall. Refills will also be available this fall.

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